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12 things we learned about SaaS and AI in 2025

Software dev is changing insanely fast. Business is changing more slowly.

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Alex Boyd, Mac Martine, and Wildfront
Dec 23, 2025
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Product development velocity is through the roof.

  1. AI coding tools progressed fast this year. Almost all of our code is written by Claude Code. (But this newsletter was not!) That means that for us and many others, product dev speed now dramatically outpaces marketing capacity. This creates new dynamics within SaaS teams.

  2. Big companies still have trouble w…

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