4 In-App Features Driving Growth For This SaaS
Experiments helping SEO, virality, social, and brand awareness
I've been thinking a lot about in-app growth levers for DemandBird lately, and what's interesting is that the ones we're building each help have the potential to help us in a different way.
Each of these pulls different levers: SEO, virality, brand awareness.
Four we're working on:
1. The public feed (SEO play). Optional, opt-in. If a user turns it on, every post they publish through DemandBird also goes to a public feed. I think of it as a source of truth for all their social content. If they post the same thing to LinkedIn and Twitter, we keep the longer version (usually LinkedIn). If the posts are different, both show up.
There’s also a "powered by DemandBird" link on the page.
Right now this page lives on a public URL on our servers. If users like it, we'll let them point it at their own domain with a DNS record. It could become a personal landing page, maybe slightly configurable down the road. Even free plans probably get access, because the whole point is backlink juice. If hundreds or thousands of users have this on their own domain linking back to us, that's real SEO juice.
2. The network feed (viral play). Inside DemandBird, you can pull all your team's posts across all platforms into one feed for easy engagement. This makes it easy to engage with your business pages/posts from your own personal accounts (and vice-versa), but also your teammates' posts.
The interesting part: you can also invite DemandBird users who aren't in your account into your network feed. Once the affiliate platform is live, that invite earns you affiliate revenue and lets you add them to an engagement pod. So if I invite a non-team member, and he's on a different DemandBird account, his posts show up in my feed instantly and we can engage with each other's stuff. The more people you invite, the more revenue you make and the bigger your engagement network gets.
3. PDF branding (awareness play). Agency and team reports get exported and shared, as that's their whole purpose. We added DemandBird branding to those PDFs. Low-effort, but reports get passed around inside agencies and out to clients, so it puts the name in front of buyers we'd never otherwise reach.
4. The tweet pop-up (the simple one). Easy in-app prompt for users to tweet about DemandBird, probably post-onboarding or at another high-affinity moment. Not clever, but the bar to ship it is basically zero. I haven't done this yet, but I am thinking about where it might sit and also if Twitter's the right platform for it. I don't think this is easy to do on LinkedIn (reply and tell me if I’m wrong?).
What I like about this mix is that they compound differently. The public feed is a slow-burn SEO bet. The network feed has viral potential especially once the affiliate portion is live. PDFs are pure brand surface area. The tweet prompt is a quick win.
What I don't know yet is which of these will actually move the needle versus which just feel good to build. Curious what's worked for you, especially anything in the viral/referral category?
Hit reply and let us know.
Mac (and Alex)