SaaS launch: social scheduling platform (DemandBird)

Plus, how the portfolio buildout and masterminds are going

Woohoo! As of this week, our product portfolio now has yet another revenue contributor.

Existing:

→ Wildfront+: Mastermind roundtable series & community for product founders (non-SaaS but a subscription)
→ RalphBlaster.com: Kanban style autonomous coding platform
→ ViewExport.com: Slack eDiscovery tool for IT and legal teams

Adding to that list...

Just Launched: DemandBird.com: Cross-platform social scheduling and repurposing tool

Mac and I are very pumped.

It’s taken us several months to rebuild the portfolio from scratch, since our last exit in August, to a low six figure or so run rate.

ViewExport has been a solid contributor, but the Wildfront+ community has been growing faster. RalphBlaster is still new but gained 30+ subscribers in the initial launch.

DemandBird, however, is shaping up to be one of our best yet.

Advantages of Our Social Media SaaS

Here’s why we think it’ll be successful right out of the gate:

1. AI defensibility moat. Claude can’t schedule your social media posts for you. Getting all of the details right (formats, platform specific stuff, even just getting approved to use the API) is tricky. And besides, this is one area where a UI does actually help: it’s a lot faster to see, at a glance, whether you have content scheduled for all of your time slots or not.

   

2. Huge latent demand. We exited our last social media tool, Aware, at ~30k MRR. There were 1000+ actively paid users, most of which were active at least a few times a week. Many thousands more had tried the product or even just seen it. This puts a significant audience within reach. Even just my “LinkedIn Job Update” auto-post started driving people in:

   

3. Buy Wins Vs Build. Our target customer isn’t trying to hack together and maintain their own relatively complex social media scheduling tool. Their time is worth more than that. And since we’re pricing at $19/mo out of the gate, it’s very difficult to make the argument for DIY-ing a copy of this. Even as we grow, I can’t see a non-technical social media team trying to Claude Code their way into a cross-member, cross-platform scheduler instead of just spending a few bucks. We’re not talking big bloated enterprise contracts here, after all.

SaaS Diversification vs Focus

We’re loving the portfolio model of our holdco. No plans to change that. But we’re also seeing the benefits of focus, too. That means we probably won’t (can’t, easily?) add new products to our lineup until we either (1) start hiring or partnering with product owners, which we are open to doing, and/or (2) sell non-core assets at fair market values.

How To Work With Us

1. Partners. Want to partner with us with one of our products and earn or buy ownership? Reply here and let us know. We’re open to marketing partnerships on RalphBlaster (indie hacker with X audience would be ideal), as well as DemandBird (marketer or something with marketing clout).

2. Masterminds. You can also join one of our SaaS Founder Mastermind groups, too. Send a quick application form here if that sounds like something you want to get in on. Next meeting for Groups 1 & 2 are on April 3th and 4th.

…and feel free to spin up a free trial of DemandBird, too, if social media scheduling is making your life hard :)

Thanks so much for reading.

-Alex & Mac