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Founders: You're Not The Best At Everything

When non-founders can save the day

Alex Boyd's avatar
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Alex Boyd and Wildfront
Dec 01, 2025
∙ Paid

I’ll repeat to you something I heard recently: “It seems like people only take ownership when they have significant, meaningful equity.” The implication: if you want someone to treat the business like their own, you’d better hand them a big slice of it.

Not so. Non-founder team members often create just as much value than those with the biggest stakes—if…

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