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We bought a pre-revenue SaaS for $5k. Here's what happened...

A short SaaS bootstrapping saga

Alex Boyd's avatar
Alex Boyd
Nov 23, 2025
∙ Paid

We didn’t start our latest primary SaaS product (ViewExport). We acquired it.

Because it’s unusual to acquire a pre-revenue SaaS for $5K, rearchitect it, and monetize it almost instantly, with a payback period of less than two quarters, I thought I’d explain how we did that:

How the opportunity came to us, what we thought of it at the time, what we did wh…

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