Introducing Wildfront+
Get your B2B/SaaS business to $30k MRR and beyond. Faster.
Introducing Wildfront+
There’s a certain kind of founder who is willing to do what it takes to bootstrap their way to $1M ARR and beyond.
You’re not content with just writing code and hoping users find you. You’re a builder. You want to prove to yourself that you can create a cash-flow-positive subscription business that grows steadily and profitably: an asset that will pay you for years to come.
That’s who we built Wildfront+ for.
What It Is
Wildfront+ is our private founder community (hosted in Substack Chat) where serious builders and thoughtful operators connect around what actually matters: quietly building profitable products with organic growth.
It’s a space for:
Founders who want to sustain their SaaS growth momentum without burning out.
Early stage builders who want honest input on their real, live SaaS and B2B marketing strategies from veteran bootstrappers… (not generic growth hack advice that a 19-year-old pulled from Twitter and pawned off as expertise)
Sharing what’s actually working in real-time across product, marketing, AI, DevOps, gross margin optimization—and learning from others’ mistakes so you don’t have to pay $$ to make those same mistakes yourself.
Here are the types of conversations happening inside:
What You Get
Access to our private Substack Chat, where you can trade notes, share questions, and talk directly with us and other founders.
Behind-the-scenes insight into how we’re growing the Wildfront portfolio, both organically and via acquisition — what’s working, what we’re experimenting with, and how we’re making our growth engine more efficient.
Unvarnished, unfiltered takes on product decisions, marketing experiments, team shifts, and product acquisitions that we will NOT share elsewhere in public.
A space to find other founders you actually click with — people you might start a mastermind with, collaborate with, or just trade voice notes when you’re stuck on something.
What It’s Not
This isn’t another “founder Discord” filled with noise, auto-prompts, or narcissistic self-promoters (we do, however, try to subscribe to each others’ products when we can).
There are no regular scheduled calls, staged masterminds, or arbitrary weekly prompts.
We’re building this community for wisdom, depth, and high signal strength.
Why Join?
Wildfront+ is about proximity, speed, and learning.
If you’ve followed Wildfront or our founders (Alex Boyd and Mac Martine) for a while — through the newsletter, our posts, or projects like Aware and ViewExport — this is your chance to get much closer to what’s really happening behind the curtain.
You’ll see how we make decisions, how we think about SaaS cash flow growth, and how we balance freedom, creativity, and profit across a portfolio of software businesses and distribution assets.
And you’ll be surrounded by other founders doing the same.
You won’t find any gurus or pretense.
Just peers walking a similar path.
How to Join the Paid Substack + Community
Click the “join chat” button below, and subscribe when prompted
Once you join, you’ll have immediate access to the Substack Chat, where the conversations happen.
When you’re inside, introduce yourself and what you’re working on, and tell us about your primary growth challenge with your current company!
A Final Note
We charge a meaningful fee ($29-45/mo) on purpose.
We want founders who will take action to grow their business. Not lookie-looes who are all talk. Between Mac and Alex, we’ve grown SaaS companies to $62K and $30K MRR, agencies to $250K MRR, and exited numerous businesses for six- and seven-figure returns. It’s not our first rodeo: we’ve done this a number of times across industries. But we’re not done learning, either: we continue to experiment and share findings with the community.
If you’re serious about building great products, having fun doing it, and want to build faster alongside other experienced, capable founders?
Wildfront+ is where you’ll want to be.
See you inside.
— Mac & Alex
Wildfront.co
And hello to the members who joined yesterday: Joe, Justin, and Danny! All multivariate, interesting, wonderful founders.
incredible. so honored to be a part of this. no looky loos.