efficient SaaS growth w/annoying customers

The love/hate relationship of 'founders building for founders'

A few months ago, we shut down Aware at $30k MRR, the tool we built for founders to manage their LinkedIn presence. (LinkedIn sent their legal team after us, and we decided not to fight them over it.)

Almost immediately after, we decided to put our efforts into ViewExport, an HR/Compliance SaaS product in the MVP stage that we had acquired a few months b…