Launch numbers: viral tweet to shipped MRR in 3 weeks
Waitlist-to-trial % conversion rates, launch MRR $'s, #1 IndieHackers so far
A few days ago, we launched RalphBlaster, so I wanted to share some overall stats from how this went so far, in case it helps you all plan your launches!
Top Of Funnel (Awareness)
Mac posted on Twitter. (This was the main tweet). We had no idea if it would perform well, since it was literally just “here’s this internal tool we made”. I tallied up the reach on his other relevant posts, too.
Total Reach: ~370k impressions
Total Waitlist Signups: 723
That’s about 0.2% conversion from “saw Mac’s tweets” to giving us an email address. Not bad actually, often we see lower conversion rates from social media.
Middle Funnel (Interest)
We then emailed the lovely folks who joined our waitlist a few times, to try to let everyone know in the meantime “hey we heard you loud and clear, we’re building! here’s what we’re working on “. After all, even using RalphBlaster to… build RalphBlaster… it still wasn’t instant.
Total Signups From Waitlist: 55
Total $1 Trial Conversions: 29
That’s 7.6% conversion from total waitlist to product signup. This is lower than we expected. But my hunch is that because there was a ~3 week time gap in between the initial Tweet, and when we actually sent invites to sign up to the product (essentially just the development cycle of getting the product done and shipped), there might have been a loss of interest. Hard to say for sure.
Then, the ~53% conversion from signup to someone paying us a buck for the first month with the intention to auto-renew if they liked, it is quite consistent with our past experience for products of this price point. (With our last SaaS tool, this conversion rate hovered between 40-60% pretty much throughout)
Bottom Funnel (Revenue)
What really matters, though, is the actual projected financial impact. We didn’t expect a ton from the initial launch, since our experience is that getting to $10k MRR can often be a slow grind if you’re doing so profitably (although of course if you’re underpriced and hyper-allocated to marketing, you can get there unprofitably much faster!).
Here’s where we landed:
