11 Comments
User's avatar
Alex Boyd's avatar

AMA about growing SaaS revenue on LinkedIn

Parker Conley's avatar

I've considered doing LinkedIn for pooldial.com but I'm not sure there's much of my ICP on there. My best proxy for the activity on the site is the activity on this CRO at my competitors posts: https://www.linkedin.com/in/kevinembree/recent-activity/all/

Lots of the reactions on his posts are other sales people selling to my ICP, and not many people in my ICP.

What do you think? Am I right to not do the channel or am I discounting it?

Alex Boyd's avatar

What % of pool cleaner business owners’ time is spent at a desk? There might be limited utility for you in LinkedIn - possibly a targeted DM campaign to the pool cleaners that ARE on the platform, since there must be *some*. But the strategy I’ve outlined is probably best copied over to IG/TT

Parker Conley's avatar

For larger pool cleaning businesses maybe 60% of their time for the office staff would be my guess. For smaller businesses very little time.

Alex Boyd's avatar

Then you almost certainly can reach the office folks on LinkedIn. Even the ones that don’t post or engage still scroll and read!

Parker Conley's avatar

Interesting! Maybe I should consider it

Alex Boyd's avatar

At least connect with everyone you can at all of the larger pool cleaning businesses who have profiles! And post once a week

Parker Conley's avatar

Do you have any suggestions to inspire my posts? Like sort of things to inspire what I should write? I figure I'd probably want to write them myself rather than use AI