Wildfront

Wildfront

The 4 questions that pushed our thinking this week

These questions will mess with your assumptions. In a good way.

Mac Martine's avatar
Mac Martine
Dec 05, 2025
∙ Paid

I spend a lot of time and late nights by the fire, brainstorming SaaS strategy. I also take a lot of walks where I come up with ideas.

Recently, I found myself creating some thought exercises that I shared with my co-founder Alex. They’ve been really fun to do, usually during our lunch breaks.

Late night work on new product we’re launching soon: ChurnZap.…

Keep reading with a 7-day free trial

Subscribe to Wildfront to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2026 Wildfront · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture