The tricky way to find your SaaS's AI SEO citation share %
For free, directly from Microsoft. Here's a quick tutorial.
Bing Webmaster Tools (yes, that Bing) just released even more detail on its AI search tracking capabilities.
Now, it tells you not just the number of citations, but the % citation share for a particular grounding query, like “best social media software 2026”.
“Grounding query”: what your LLM uses to run a web search for something you’re asking about, to pull in updated information outside of its training data set.)
This gives you a lot more AI search visibility (though only for ChatGPT and other Microsoft-owned AI surfaces). For free.
That said: if you’re an agency selling GEO services and need more reporting and workflows, you might want something like Amadora.ai (founded by one of our Wildfront SaaS Mastermind members) for your reporting.
Here’s how to track AI search page-by-page
Go to the “Pages” report, and click the arrow to drill down into an individual URL:
That gives you just the Grounding Queries of an individual URL on your site, so you can see just what that one page is showing up visible in LLMs for:
For example, this one URL on LayoffAlert is cited a few thousand times per month, and this is the high level citations breakdown (grounding queries redacted).
Pretty cool.
How does this help with SaaS marketing?
Look at where you’re low on citation share, vs other similar queries. Feed this data to Claude (there’s no API for this yet so just do it by hand once every 1-2 weeks) and ask it to review the ranking page on your site, and figure out where the content could be improved to better-target the query in question.
Look at where your citation share % is increasing, and if similar traditional-SEO search volume for that query is high, it’s a good bet you have room to improve on that query set. Same action item: feed it to Claude, or just use your own brain, and figure out if you need to beef up your backlink equity or content coverage on this particular topic.
It confirms that you should make more listicles. Listicles are cited INSANELY well, still. Oh, “Google said they nuked this”? Doesn’t matter. The data say that listicles continue to provide massive AI visibility.
Let us know if you want help finding this data for your own SaaS, or if you’re an agency needing help integrating this data into your workflow!
-Alex